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Caffeine… A lesson on how much, when and why?

in caffeine, Caffeine benefits, Caffeine Tolerance, Chocolate, Coffee, Dark Chocolate, Supplements, Tea
by Raymond Martinez

Caffeine, it’s the worlds most popular drug. Tons and Tons and Tons of Caffeine are consumed annually. 93% of Americans consume caffeine. You may be consuming some right now in your coffee, tea, soda, energy drink, maybe even in a delightful dessert, laced with luscious chocolate.

“So what”, you’re saying, “what’s the big deal, I have caffeine all the time”. And for most people you’re probably right. But the catch comes down to total amount consumed, tolerance and timing.

 A cup of coffee or two in the morning helps to get the day going, (190mg). Maybe an espresso to round off a nice lunch with friends, (65mg). Perhaps a cup of green tea or a can of soda in the afternoon, (40-50mg). All these occasions add up to your total daily intake. An article at states that the FDA considers 400 milligrams of caffeine per day safe, (the caffeine yield in about 4, 8 ounce cups of coffee). Using the doses listed here, you’d be around the 300mg point, still “safe” in the eyes of the FDA.

“Dude… 300mg of caffeine is nothing Bro, I take 400mg three times a day man…”

And you might, and you might be fine. You might also be crazy… or perhaps you’ve developed a very strong tolerance to caffeine. Like many things, repeated caffeine consumption can lead to an increased tolerance to it. Over time you need to consume more and more to get the same effects.

Maybe you’re one of the 25% of Americans who don’t consume caffeine every day, and your tolerance is low. Perhaps you’re an endurance athlete who doesn’t want the increased heart rate and blood pressure associated with caffeine consumption. You might be quite sensitive to the effects of caffeine and try to minimize your intake. Maybe it’s late in the day and you need to hit the sack in a few hours but you’re an evening gym goer and caffeine keeps you awake.

So, how much?

How much depends on your tolerance and intent. Are you just looking for a morning pick me up? If so, 60mg to 190mg may do the job nicely. What about when you’re off to the gym and want to be fired up for those big lifts? Depending on individual tolerance, 100mg to 400mg may be what you want. Do you have an athletic endurance event scheduled? A study from the National Library of Medicine sited athletes, (recreational and pro) finding benefit anywhere from 1.5mg to 3.5mg per kilogram of bodyweight.

So, when?

When largely depends on your planned activity. Caffeine levels peak in the blood stream about 60 minutes after consuming. Absorption speed is dependent on the individual being in a fed or fasted state. Having food in your belly slows absorption whereas having none, speeds it up. AM coffee drinkers typically enjoy a cup or two in hopes that the caffeine will help them wake up and start their day. Daytime gym goers should consume caffeine anywhere from 30 to 60 minutes prior to workout time for best result. Endurance athletes should follow the same plan as gym goers but need to be mindful of how caffeine affects them. Often in competitions, nerves can run high. Caffeine can often exacerbate this. Also, caffeine can cause bowels to move faster than normal which could be a benefit or a nightmare…

So, why?

Why, simply depends on you and what you want. Do you need something to help push you through a tough competition and lower your levels of perceived exertion? Are you after something to help your drive and focus during a workout so you can hit your next PR, or do you just want something to help slap the sleepy out of you? Maybe you just like the taste of caffeine. Caffeine makes things taste better. Anyone who has tasted the difference between caffeinated and decaffeinated coffee or sodas can attest to the flavor contrast. Perhaps you feel that caffeine just helps get you through your day. A day without caffeine is a day without sunshine to you. Whatever your reasoning is, make sure it’s the right choice for you.


At Noo-HYPE, we understand that everyone is different, have different goals, motivations and reasoning for doing what they do. That’s why we have a variety of products designed to support you and your needs.

If you want major stimulant and focus during your workouts, we offer Psychic Warfare. A deep formulation of Nootropic compounds like Lion’s Mane Mushroom extract, L-Theanine and Huperzine A, Focus intensifiers like Caffeine, Eria Jarensis, DiCaffeine Malate and Synephrine, Muscle Endurance with Beta-Alanine and L-Taurine, and Hydration Support from Coconut Water Powder, Magnesium and Potassium.

 Noo-HYPE Psychic Warfare Pre-Workout Taste Like Candy flavor

If you’d rather go with a non-caffeinated pre-workout, we offer Focused Pump.

Focused Pump is an efficacious blend of quality Nootropics like Huperzine A and Alpha GPC that help sharpen your attention and focus all while being caffeine free. Our formulation of proven, pump enhancing compounds like L-Citruline DL-Malate, Betaine Anhydrous, Agmatine Sulphate and L-Arginine combined with patented ingredients like Vaso6™ and HydroMax® will have your veins pumping nutrient rich blood everywhere it needs to be.

 Noo-HYPE Focused Pump Caffeine free Pre-Workout Punch Madness flavor

For energy anytime, we offer Zoned In EAA. A caffeine free, Nootropic rich, Essential Amino acid and Hydration support product. Nootropics like Alpha GPC, Lion’s Mane Mushroom extract, L-Theanine and Huperzine A, can center your mind, uplift your mood and help drive your focus. A full complement of Essential Amino Acids helps support protein synthesis and Hydration factors like Coconut Water powder help keep your cells saturated.          

 Noo-HYPE Zoned In EAA Caffeine free Nootropic Anytime Energy formula Clear Blue Ice flavor

If capsule products fit your usage occasions better, we offer Focus Frenzy and Focus Point.

Focus Frenzy contains our Focus Blend of Zinc, Alpha GPC, KSM-66® Ashwagandha Root Extract, Choline Bitartrate and Noopept® to hone your mood and focus. The Frenzy Blend of Caffeine, Juglans Regia Extract, Rhodiola Rosea, Astragin® and B-12 combine to bring your alertness and attention front and center.

Noo-HYPE Focus Frenzy Laser Focus Memory and Energy formula

Focus Point brings a caffeine free formulation of Lion’s Mane Mushroom extract, N-Acetyl Tyrosine, Alpha GPC, KSM-66® Ashwagandha Root Extract, Bacopa Monnieri and Huperzine A to set your focus on ”Git’er Done” mode!!

Noo-HYPE Focus Point Caffeine free Focus Attention and Mood formula

So, whether you’re racing or spacing, working out or hanging out, Noo-HYPE has you covered. In the gym and out. 

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